Strategies For Effectively Recruiting Women Workers

____ 1. Point out scheduling flexibility. Employers should advertise family and work-friendly polices.

____ 2. Contact clubs and organizations. Social clubs, religious organizations and education programs that are popular with women and appeal to traditional interests are places to recruit women.

____ 3. Use targeted print ads. Placement recruitment ads in newspaper sections that women are more likely to read can be very effective.

____ 4. Place ads in club, church bulletins. Placing ads in religious bulletins, club publications, and community organizations are alternative and inexpensive methods of attracting women candidates.

____ 5. Open houses. These can be helpful in reaching all nontraditional labor groups since they allow candidates to become familiar with the company, its policies, practices, and the opportunities available without forcing them to commit to a formal job interview. Additionally, fairs are generally offered during typical nonworking hours, thereby making attendance easier for women who work and have childcare obligations.

____ 6. Informational seminars. These, like fairs, can provide information on benefits, job qualifications, career paths, financial issues and other matters that concern women applicants and can be delivered during nonwork times.

____ 7. Joint activities with other groups. Coordination with organizations like the National Organization of Women (NOW) or a local organization that supports the employment of women can help employers recruit.

____ 8. Radio and TV public service announcements. Companies can afford television and radio advertising if they explore the use of Public Service Announcements. Be sure to feature women in any advertisements.